You searched for: "*"

The results has been filter on Authors containing Pelin Halacoglu.
ANA has found 2 results for you, in 401 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Brands whispering emotions

This breakthrough study reveals quantitatively the impact of social mood on category purchase behavior and measures mood changes via social media as an early indicator for brand communication management.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Nihan Sahan Eren, Pelin Halacoglu, Serkan Ceran, Ezgi Akpinar
Companies: Ipsos MRBI, Unilever
September 8, 2019
×

Citation

Eren, Halacoglu, Ceran and Akpinar (2019a, September 08). Brands whispering emotions. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/brands-whispering-emotions


Videos

Brands whispering emotions

This breakthrough study reveals quantitatively the impact of social mood on category purchase behavior and measures mood changes via social media as an early indicator for brand communication management.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Nihan Sahan Eren, Pelin Halacoglu
Companies: Unilever, Ipsos MRBI
September 8, 2019
×

Citation

Eren and Halacoglu (2019a, September 08). Brands whispering emotions. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/brands-whispering-emotions-10665